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14 Rules of Writing Business E-Mails
How to write B2B letter
The base of your successful business is your relations with your partners. The most spread form of communication nowadays is e-mail. To build strong and profitable business you should know how to write effective business e-mail.
Businessmen know the value of time and they search in your mail facts and benefits. Respect their time, let them know the point as fast as possible.
1. Be accurate
The information you give must be true and precise. Verify all the information, every character and figure of statistics, diagrams etc. Exaggerated or false information may ruin your partnership.
2. Be brief
Your task is capture attention. Make interest recipient in your company. Choose the most significant and important benefit to the receiver and write it in short paragraph.
3. Be punctual
Exclude bad grammar, misprints and misspellings. Recheck your letter several times.
4. Be understandable
Do not hope that your future partner knows much about your product or service. Say about your offer step-by-step. Help him realize the benefit from your proposal.
5. Be simple
Use the words recipient understand. Use the everyday language.
6. Put yourself in recivier’s place
Imagine monotonous day of your letter’s reader and get him know that you are understand him. “I know you are very busy, so I’ll say only important thing. I’ll get right to the point.”
7. Be honest
The one of most important things in business is reputation. Be careful, do not lie. Be honest and upstanding. Build your partnership on trust.
8. Write a letter, not the ad
Be careful. If your e-mail is like a spam recipient will delete it.
9. Do not hurry
After you finished your e-mail wait a day and reread it. Show it to your colleagues. Be sure that your e-mail is perfect.
10. Make your signature block
This block must contain your full name, title, company, phones, fax, address, website. The businessmen like when you allow them to chose the way to contact with you.
11. Pay attention to the subject
The subject line in e-mail is like the headline in the article. It must attract the attention of reader and make him interested. Say in subject about main benefit you offer.
12. Check all the links
If you write some links to propose more information about your offer be sure that these links are “alive”.
13. Be careful with attach or pics
Think two times before using the attachement or pictures in your first e-mail. Your letter may be like the ad. It’s not very good for business letter.
14. Be different
Try to find your own style. Don’t be like the others. Make them interested in your offer.
Write letters everytime. Train your writing skills.
Writing Business E-mail
Download:
14r_b2b_email.mmap (34 kb)
14r_b2b_email.pdf (15 kb)