5 Rules of Effective Web Writing

How to write good texts for blogs, social networks and micro-blogging services

Internet has its own rules of verbal contacts. It is insufficient to be a good writer. Texts for Facebook, Twitter, Plurk, your blog must satisfy the requirements of effective web writing. The text for print campaigns is not suitable. If you want to earn money with your blog learn these rules because the most important things in Internet is the copy.

1. Define your objective and do the plan of your text

It is common rule for any texts, but it is very important for web writing. You should have a clear picture of the result. When you have a plan your writing will be clear.

2. Define your audience

It is very important to know who will read your copy. Web writing is easy to target to different groups of people. Remember that the text should be different for Facebook, for Twitter and for your blog. Before writing a new copy or changing old one you must figure out who you are going to speak.

3. Write shortly

Big texts frighten off your potential readers. They haven’t time to read large text. Shorter texts attract more attention.

4. Your text should be scannable

Before reading visitor scans the text. He decides is your text worth for reading. Make your copy easy to scan:

• Write short paragraphs;
• use descriptive headers and sub-headers;
• use bullets lists;
• add images and diagrams;
• highlight key points of the text.

5. Be creative and flexible

Different services have its own constraints of writing. Tweeter for example allows you use only 140 character, Facebook have limited formatting. To create effective copy and compress large information in small text you should work hard and use all your creativity.

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