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9 Rules of Effective Online Shop
How to make successful e-shop.
If you want to begin to earn money with your online shop, you should understand that design of your is 55% of your future sales. Design is not only colors and fonts, design is a whole system of presentation information. Follow common rules of online shop to push up sales.
1. Give all information about product
Client must know everything about product. Show him several photos of product from different angles. Write detailed information. Sizes, weight, all dimensions, all technical information etc.
2. Write your contact information in an easy-to-find place on every page of your site
When client is going to trust his credit card information to you he wants to be sure that you are honest seller. Put detailed contact information on every page of your online shop: e-mail, phone number, mailing address. The best places for it is header, the top of your sidebar and in footer.
3. Be brief and easy-to-use
When client decides to buy something he must make an order and check some boxes (shipping, way of payment etc) and fill some forms (name, address, etc). Try to make this process easy. Combine pages with forms and check boxes, use two-column layouts.
4. Navigation must be logical and simple
Verify all your categories and groups. Ask somebody to test it. Is it easy to find some product in your catalog? Correct all illogicality in navigation of your online shop.
5. Pay attention to search engine
When purchaser knows what he wants to buy he uses search. Bad search engine shows a lot of useless information. It is another obstacle for buyer. Make sure you use good and well-made search engine for online shop, which allows to sort results by “most popular”, “price”, “new items”, etc.
6. Include related products
Often customers of your online shop don’t know that they can buy not only chosen item but also something related to it. Give more choice to your customer include related products in product description page.
7. Use smart shopping cart
There are a variety of shopping cart’s design. The best is when customer adds item to shopping cart he stays at the same pages and he doesn’t need to return back each times.
8. Propose several payments services to client
Let customers pay with each major credit card and online payment systems (PayPal, etc). It can enlarge the circle of your clients.
9. Do not use clients accounts
When you ask customer to sign in you put an obstacle. You steal his time and try his patience. You can deter him. Instead of signing in propose to purchaser at the end of ordering process to save their account information to make easier future purchase. In the most of cases clients opt to save information. Because it’s handy.