How to write

Do you want write something? But you don’t know how to write. You don’t know how to express yourself. You don’t know how to shape your thoughts in words. You are sure that it’s difficult. It isn’t. Just know these rules and follow them.. You are sure that it’s difficult. It isn’t. Just know these rules and follow them.

1. If you write every day, you get better at writing every day

2. If it’s boring to you, it’s boring to your reader

3. Get a writing routine, and stick with it

4. Poetry does NOT have to rhyme. Poetry does not NOT have to rhyme

5. Resist stereotypes, in real life and in your writing

6. Writers read. Writers read a lot. Writers read all the time

7. Make lists of your favorite words and books and places and things

8. There doesn’t always have to be a moral to the story

9. Always bring your notebook. Always bring a spare pen

10. Go for walks. Dance. Pull weeds. Do the dishes. Write about it

11. Don’t settle on just one style. Try something new!

12. Learn to tell both sides of the story

13. Stop reading this article. Write something!

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How to make your site user friendly

The key of making your pages visitor friendly is usability. The rules of usability are important for every kind of sites: blogs, online shops, portfolio sites etc. Create your pages with the rules of usability and your readers will come back to your site or blog.

1. Put labels above the field

The ideal position of labels is above fields. When user forms fields he goes from top to bottom. If labels are above fields visitor can put in information without changing the path of his eyes. It is easier for him.

2. Faces attract attention

Users subconsciously notice people and look at their eyes. It works in real. It works on web pages. Our attention is attracted by face. We look at face of person on the page.

But if person on page looks at something we will follow his or her look.

Put in this places header and text.

3. Design should be of high quality

Visitor judges website looking at his design. Design for user is an indicator of credibility. If you can’t create a good design where layout, typography, color and style are in harmony, let professional designer do this work.

4. All important information should be on the first screen (fold)

Most visitors do not scroll. Most is 75% users. Fold must contain title of site, main proposition (benefits for the visitor) and site navigation.

5. Respect expectations of your visitors

Design of your site can be unique and extraordinary. It depends on you. But people have habits. They expect to see common things at the same places (logo, headers etc). In any cases your site should be understandable. Use common patterns when you create your page. For example: the best color for link is blue.

6. Do not be afraid of white space

Empty space improves comprehension. White space between paragraphs, buttons, fields, pictures and other elements of your page makes easier grouping of elements, let them “breathe”. With a lot of empty space is easy to show hierarchy of elements on the page.

White space plays important role in nesting of text. It becomes more readable.

7. Users have immunity to advertising

If something looks like ad visitor won’t notice it. Be careful with your design. If it would look like ad user will miss it.

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How to write good texts for blogs, social networks and micro-blogging services

Internet has its own rules of verbal contacts. It is insufficient to be a good writer. Texts for Facebook, Twitter, Plurk, your blog must satisfy the requirements of effective web writing. The text for print campaigns is not suitable. If you want to earn money with your blog learn these rules because the most important things in Internet is the copy.

1. Define your objective and do the plan of your text

It is common rule for any texts, but it is very important for web writing. You should have a clear picture of the result. When you have a plan your writing will be clear.

2. Define your audience

It is very important to know who will read your copy. Web writing is easy to target to different groups of people. Remember that the text should be different for Facebook, for Twitter and for your blog. Before writing a new copy or changing old one you must figure out who you are going to speak.

3. Write shortly

Big texts frighten off your potential readers. They haven’t time to read large text. Shorter texts attract more attention.

4. Your text should be scannable

Before reading visitor scans the text. He decides is your text worth for reading. Make your copy easy to scan:

• Write short paragraphs;
• use descriptive headers and sub-headers;
• use bullets lists;
• add images and diagrams;
• highlight key points of the text.

5. Be creative and flexible

Different services have its own constraints of writing. Tweeter for example allows you use only 140 character, Facebook have limited formatting. To create effective copy and compress large information in small text you should work hard and use all your creativity.

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